webinar

Producer Cooperatives for Small-Scale Farmers | Educational Webinar Resources

Resources from our webinar on producer cooperatives and collective selling for small-scale flower farmers.
By Hensley’s Seed Co.

Producer Cooperatives for Small-Scale Farmers
Guidance from a Panel of Professional Growers & Advisors on Shared Business Models, Options & Strategies

A member farm of a peony growers' cooperative in Alaska, from above
Photo courtesy of the cooperative
Meet the moderators
Debra PrinzingOur guest moderator, an author and local-flower advocate, founded the Slow Flowers Society, a free online directory of North American cut flowers and the farms, shops, studios and designers behind them. Since 2013 it has grown to hundreds of members from every part of the flower trade.
Also presenting: the Hensley's team
Meet the guest panel
Margaret LundA consultant in community development finance and shared ownership. Over a 30-year career she has worked with every major kind of cooperative, from credit unions and consumer, housing and worker co-ops to healthcare, agriculture and small business cooperatives.
Brad SiebeThe general manager of a Pacific Northwest farm-to-florist producers' cooperative that sells the region's cut flowers, foliage and plants. He runs administration, operations, finances, planning, and sales and customer relations for the market.
Christine HoffmanA local-flower advocate working to build a strong community of sustainable flower farmers, small business owners and their supporters. Her own floral business led her to work with local farms and, in 2017, to found a wholesale hub for local flowers in the Twin Cities.
Carly JenkinsA Montana flower farmer who opened her city's first wholesale flower market in 2016; in 2018 her partner joined to extend distribution with delivery routes around the state. They grow on 2.5 acres in western Montana, and their distribution business works each week with several flower farms to supply dozens of wholesale buyers across multiple counties.

This page has learning materials from our webinar on producer cooperatives.

OVERVIEW: Across North America, more community-minded farming and marketing hubs are forming, driven by strong and lasting demand for local, seasonal and sustainably grown products.

The webinar features flower farmers who run their own sales channels by marketing their crops together as alternative wholesalers, though any small-scale farmer, producer or maker can use the strategies and expertise shared here.

The panel also includes a national expert on shared ownership who has worked closely with producer cooperatives in many industries.

Our flower product manager and our guest moderator lead the conversation with the panel of experienced growers who have done well with collective producer and marketing models.

A Q&A follows on setting up and running legal, private and cooperative businesses that grow, sell, market and distribute farm products.

Learning Resources

Collective selling for flower farmers • Three alternatives to the traditional wholesale market: • a legal cooperative • a multi-owner LLC • a for-profit wholesale business • Article
An overview of three common ways to set up a regional wholesale flower hub. Many variations exist, but these three make a good starting point. Growers who formed regional marketing hubs explain the basics and the appeal of each model. Read More

An Introduction to Producer Marketing Cooperatives • by M. Lund Associates • 19-pp Report (PDF)
This report answers the key early questions to work through before forming a producer marketing cooperative. It was written by a cooperative consultant with the Democracy at Work Institute and U.S. Federation of Worker Cooperatives, the University of Alaska Anchorage Business Enterprise Institute, and the ICA Group. © 2021 M. Lund Assoc. All Rights Reserved. Read More

Source and attribution

Migrated library resource. Original named people, organizations, research, and factual provenance are retained.