webinar

Flower Growing in Southern States | Educational Webinar Series

Resources from our webinar on growing cut flowers in the South, with a guest panel of growers from Florida, North Carolina and Texas.
By Hensley’s Seed Co.

Flower Growing in Southern States

A Gulf fritillary butterfly (Agraulis vanillae) lands on a 'Queeny Lime with Blush' zinnia bloom.
Photo courtesy of a Florida guest grower, FarmGal Flowers. All rights reserved.
Meet the guest panel
Rita Anders A Texas greenhouse grower, Weimar, Texas This Texas grower took over her grandfather's greenhouse tomato business when he retired in 1979, starting with a single tomato house of about 4,800 sq ft in size. In 2005 she branched out into cut flowers, along with a few vegetables and herbs, and says adding flowers and herbs has been the most satisfying move of her farming life. She loves growing and arranging bouquets and puts customer happiness first. Today the farm has about 26,000 sq ft under glass and plastic plus 2 acres in the field, and uses organic methods wherever it can.
Eileen Tongson An urban flower farmer and designer, Orlando, Florida This Orlando grower runs a small urban flower farm and design studio and also tends flowers in a public market garden. She designs arrangements for events and special occasions with her own flowers. A University of Florida IFAS Master Gardener, she has studied flower farming and floral design in a number of programs and teaches gardening and design classes locally. Her work has appeared in floral and, home and, regional publications, local-flower media, lifestyle magazines, and two books profiling flower growers: Small Plot, Big Impact and Where We Bloom. She has won local best-florist awards several years running and a regional design honor, has designed for well-known businesses and cultural institutions, and volunteers to teach hot-climate flower growing to others. She keeps learning through workshops and belongs to local-flower and specialty cut flower grower associations.
Taij & Victoria CottenA husband-and-wife flower farm, Pittsboro, North Carolina A seasonal Valentine's Day job at a flower shop in 2017 got this couple hooked on flowers. They left their jobs, toured the farms of North Carolina's Piedmont talking with any grower who would make time for them, and soon knew they wanted to farm. They worked as farmhands while taking sustainable agriculture classes at a local community college, and after more than four years on other farms they started their own flower farm on family land in 2023. They draw on experience with seasonal vegetables, specialty cut flowers and floral design to build a farm life for their family. They appear in Black Flora, a book profiling Black flower farmers and florists, and they often speak to new flower farmers and agriculture students.
Julia Keel A family flower farm, Fort White, Florida This small family farm in north central Florida grew out of a couple's love of growing and their long careers in and around agriculture. They met at a research station on a large cattle ranch and started a vegetable garden together, which kept growing as they dreamed of farming for a living. In spring 2017 they tucked two 50-ft beds of cosmos and zinnias into the garden and soon switched to growing flowers only. They enjoy sharing their flowers with their local community.
Meet the hosts
Debra PrinzingGuest host An author and founder of a national local-flower network that links hundreds of growers, designers and floral professionals across North America.
Also presenting: the Hensley's team

This page gathers the materials from our Flowering in the South webinar. If you missed the live event, the slide deck is posted below, together with other learning resources on the subject.

OVERVIEW: Learn what it takes to grow cut flowers in the hot, humid and often unpredictable climate of the southern U.S.

Our guest host and our flower product manager talk with a panel of seasoned cut-flower growers from Florida, North Carolina and Texas.

The growers tell their own stories and talk about regional challenges, what they have learned and the varieties they rely on.

The panel then answers audience questions in a Q&A led by our flower product manager.

Webinar Learning Resources

⚘ Growing Flowers in the Southern States • SLIDES • PDF, 56 pages
Download the full 56-page slide presentation from the webinar as a printable PDF. View…
⚘ Flowering in the South: five southern flower farmers on coping with heat, humidity, pests, weeds and more • Article
Ahead of this webinar, a short survey asked southern flower farmers about growing cut flowers in their region. A few dozen growers from 11 southern states answered, with the most replies from South Carolina, and ranked their 10 favorite flower crops. The article shares what they told us and looks more closely at the issues particular to the South, which covers roughly a third of the country's land area. Read…

Source and attribution

Migrated library resource. Original named people, organizations, research, and factual provenance are retained.