SLIDES: Bloom to Boom flower farm profitability webinar • PDF

Meet the presenters

Guest farmer-florist started her flower farm in California's Sonoma County in 2014 and later relocated it to the Portland, Oregon, area. The farm has supplied retail and wholesale buyers and handled flowers for many weddings. Her main love is running her own farm and helping other growers build strong businesses. She has taught at a California community college and served several board terms with the national specialty cut flower growers' association. Through her education business, her flower-farm business program, she teaches a business course she created for flower farmers.

Guest farmer-florist grows and designs on her flower farm in Asheville, North Carolina, and is the author of a book on growing flowers, Growing Flowers (a guide to planting, tending, harvesting and arranging). She uses natural growing practices, designs seasonal arrangements for weddings and events, teaches on-farm workshops, sells bouquets at her farmstand and serves as a regional director on the ASCFG board.

Guest host An author and advocate for American-grown flowers who founded a national local-flower network, she talks with hundreds of growers, designers and industry experts every year and has built up a broad view of the trade.

Below are the slide deck and written resources from this past webinar.

OVERVIEW: Together with our guest host, an author and founder of a local-flower network, we presented a free profitability webinar for flower farmers, held live on a Thursday in April at 4:00 pm ET.

Two farmer-florists and authors talk about their operations and how they raise profits, from tracking labor and input costs to setting markups and choosing where to sell.

Following a roundtable with our host, our flower product manager leads the Q&A, putting audience questions to the two guests.

• More from our flower farming articles
  • Pricing & Profitability for Today's Flower Farmer
  • Tips for Building a Profitable Cut-Flower Business
  • Collective Selling Models for Flower Farmers
  • An Introduction to Producer Marketing Cooperatives • © Margaret Lund, M Lund Associates
  • Roadside Flower Stand Basics
  • Tips for Starting a U-Pick Flower Operation
  • Wedding Wisdom 101 • 10 Tips for Beginners Entering the Wedding Floral Business
• From the local-flower network
  • Slow Flowers Membership & Resources
• From our Asheville guest farmer
  • Workshop Profitability & Decision Making Exercise
• From our Oregon guest farmer
  • Try the farm viability quiz
• Other resources mentioned
  • Know Your Costs to Grow: Costing and Decision Making for Multi-Crop Vegetable Farmers
  • Environmental Quality Incentives Program (EQIP)