2021 Floral Forecast Webinar
About Our Presenters
Our guest, an author and longtime advocate for American-grown flowers, founded a national network of local-flower growers and florists. Through yearly conversations with hundreds of growers, designers and industry pros, she has pulled together a broad picture of where the floral trade is heading.
Our guest, an author and longtime advocate for American-grown flowers, founded a national network of local-flower growers and florists. Through yearly conversations with hundreds of growers, designers and industry pros, she has pulled together a broad picture of where the floral trade is heading.Also presenting: the Hensley's team
This page lists articles and learning materials from our Floral Forecast webinar on trends in the local, seasonal flower movement.
OVERVIEW: What's new in flowers? Our guest's Floral Forecast kicks off a conversation about current and emerging floral trends with two members of the Hensley's flower team. (Includes Q&A and giveaways.)
Webinar Resources
Recap/Slideshow: Floral Trends 2021 • 15-pp PDF
A printable 15-page recap of the 2021 Floral Forecast webinar. View…
Use these palettes to plan beds and design schemes. Compare how different species and varieties look together across about two dozen color groupings, from timeless combinations to bolder trends. Shop flowers by color…
Shipping Flowers in a Box
Cut flowers that tend to travel well in a box, provided they are cut at the right stage, conditioned, cooled and hydrated:
- Pollenless, single-stem sunflowers
- Asters
- Craspedia
- Dianthus
- Grasses
- Statice
- Strawflowers: Travel well. The leaves may get slightly bruised, but they are small enough that it rarely matters.
- Stock: Can go in a box dry, though it may look wilted on arrival. Give it time to rehydrate in a cooler and it will recover.
- Daucus/Queen Anne's Lace: Usually travels well and recovers nicely after some time in water.
- Amaranth: The leaves can be slow to rehydrate and may suffer from long dry spells, but the seed heads travel well.
- Eucalyptus: Most types ship very well. Watch the soft new leaves, though: if they haven't hardened, they lose water and dry out in the box.
Additional Floral Trend Resources
1 • Slow Flowers Floral Forecast | A Summary of Industry Insights & Trends
An overview of floral industry insights and trends from 2017. Read More
2 • Slow Flowers Palette & Petal Crushes | Evolving Colors & Shape-Shifts in Floral Industry Trends
A midsummer look at the colors and flower shapes trending in flower farming and floral design, illustrated with photos from local-flower growers. Read More
3 • From Color to Climate: 5 Floricultural Trends Subtle & Seismic
Five emerging trends in floriculture, from small shifts to big changes and from color to climate, drawn from conversations with leaders in floral design, flower farming and related fields. Read More
Partnership articles from our guest and the Hensley's flower team
Ideas and practical advice for growing, designing with and selling cut flowers. Enjoy all our partnership articles…
Recap: Slow Flowers Member Survey 2021
by our guest author, Slow Flowers Journal
